I’m a product designer who focuses on clarity, grounding design decisions in user insight and business impact.

About Me

As a product designer, I focus on making clear, evidence-led decisions that connect user needs with business outcomes. My background in a fast-paced agency environment has trained me to work across complex products, large-scale organisations, and multiple stakeholders, turning ambiguity into structured, user-centred solutions under real-world constraints.

I approach design as a problem-solving discipline rather than a visual exercise. From defining product scope and user flows to validating decisions through iteration, I work closely with cross-functional teams to ensure solutions are scalable, technically feasible, and aligned with long-term product goals.

To strengthen my product-led practice in the UK, I initiated a side project, Flowdi, where I led product strategy and UX in close collaboration with a developer from concept to App Store launch. Now based in the UK, I’m looking to contribute my agency-honed adaptability and ownership mindset to a product team focused on sustained user impact.