I’m a product designer who focuses on clarity, grounding design decisions in user insight and business impact.



About Me
As a product designer, I focus on making clear, evidence-led decisions that connect user needs with business outcomes. My background in a fast-paced agency environment has trained me to work across complex products, large-scale organisations, and multiple stakeholders, turning ambiguity into structured, user-centred solutions under real-world constraints.
I approach design as a problem-solving discipline rather than a visual exercise. From defining product scope and user flows to validating decisions through iteration, I work closely with cross-functional teams to ensure solutions are scalable, technically feasible, and aligned with long-term product goals.
To strengthen my product-led practice in the UK, I initiated a side project, Flowdi, where I led product strategy and UX in close collaboration with a developer from concept to App Store launch. Now based in the UK, I’m looking to contribute my agency-honed adaptability and ownership mindset to a product team focused on sustained user impact.
Work experiences
Product Designer
Self-Employed
2024-Present
Senior UI/UX Designer
DFY®
2024
UI/UX Designer
DFY®
2021-2023
Product Designer
Self-Employed
2024-Present
Senior UI/UX Designer
DFY®
2024
UI/UX Designer
DFY®
2021-2023
Product Designer
Self-Employed
2024-Present
Senior UI/UX Designer
DFY®
2024
UI/UX Designer
DFY®
2021-2023



A moment from my final day at DFY, closing a chapter that shaped my foundation as a product designer.
My stacks

Framer

Figma

Adobe Photoshop

Adobe Illustrator

Adobe After Effect

Slack

CSS

HTML

Framer

Figma

Adobe Photoshop

Adobe Illustrator

Adobe After Effect

Slack

CSS

HTML

Framer

Figma

Adobe Photoshop

Adobe Illustrator

Adobe After Effect

Slack

CSS

HTML